Summer 08 Product Arrives
14th October, 2008
Our t-shirts for summer 08/08 have finally arrived and the good news is that they are now Australian Made. The fist part of the collection has six designs across three colours, white, charcoal and Irish green. The second part of the collection will be available in four weeks.
Review by Cyclingnews.com
1st February, 2008
Sharp streetwear for cyclists
The concept of 'streetwear for cyclists' is behind the new clothing brand, A'qto (pronounced 'a-cue-toe'). The company's founder and chief designer is Damian Hancock, a keen cyclist from the Australian city of Melbourne. Hancock 's produced a line of clothing for those who love road cycling, including finely-crafted crew and vee-neck tee-shirts, polo shirts and accessories, such as musettes, that all feature cycling motifs and iconic images that are designed to reflect the passion of cycling.
Some of the shirts feature embroidered images and all include a subtle rainbow stripe ribbon sown into the garment, as well as other subtle touches, such as the small, soft rubber A'qto logo and other motifs. The polo shirt, available in white and navy blue, features a 'BCFdM' emblem embroidered in white cotton. BCFdM stands for the La Bicicletta Corrende la Federazione di Milano, or The Bicycle Racing Federation of Milan.
The concept of casual wear linked to a specific outdoor pursuit or passion has been a specialty of several Australian companies, with surfwear brands like Quicksilver, Billabong, Rip Curl and even Mambo becoming global brands by successfully appropriating the surfer's lifestyle and image into their clothing. While these surfwear companies still make 'technical' clothing and other surfing products, the bulk of their sales come from casual wear.
The same concept is behind A'qto. Damian Hancock said of the name: "I wanted to pay homage to Italy, the birthplace of cycling and have a Euro feel to my brand. a'qto is derived from the Italian word a'cuto, meaning sharp, pointed, acute, keen, and intense. The spelling has been re-arranged so that when spoken (phonetically) in English it still sounds correct and looks interesting".
The comfortable, loose-fitting clothing is made from soft cotton jersey and is presented in understated colours, such as pale blue, grey and black. The cycling images are also understated, but on closer inspection reveal the passion of road cycling, and road bicycles. So far, the clothing is only available in selected cycling stores in Victoria, Australia, but it's also available online through its website that has an e-commerce shopping facility and A'qto is currently running a special where it's offering a free musette for every purchase of two tee-shirts. The shirts are priced at AUD$49.99 including GST.
For further information visit the A'qto website.
Go to
http://www.cyclingnews.com
Congratulations to Tom Mewing.
28th January, 2008
Tom has just won the complete range of A'qto shirts for summer competition.
John Trevorrow's Cycle Shop now stocks A'qto
17th January, 2008
Head in to see John for the latest in casual cycling fashion.
They are located at
John Trevorrow Cycle Shop
1 Melbourne Road
Drumcondra
Geelong 3215
03 5278 8088
Brighton Cycles now stocking the A'qto range.
17th January, 2008
Athol and the boys are now stocking the A'qto range.
They are located at
132 Church Street
Middle Brighton,
Melbourne 3186
03 9592 5454
A'qto now stocked at Livid in Albert Park.
17th January, 2008
Zoe and Johnathon of Livid Clothing are now stocking the A'qto range.
They are located at
164 Bridport Street
Albert Park
Melbourne 206
03 9699 1001
The Astana boys with their new A'qto kit.
14th January, 2008
Aaron Kemps and Koen de Kort from team Astana stop by the A'qto tent after the Nationals road race in Ballarat to pick a few shirts.
Phil Liggett - proudly wearing the a'qto polo.
10th January, 2008
The voice of cycling looking sharp in the white BCFdM Polo.
While commentating at the Australian time trial championships, Phil took a little time out to see the latest in casual cycling apparel.
Mark Renshaw wins the Jayco Bay Classic
10th January, 2008
Not only did Mark defend his title but the boys from Team Mazda-a'qto also took out the team title.
A'qto to be at the nationals in Ballarat
7th January, 2008
We will have a marquee and be able to sell direct to you over the four days at Buninyong, from the 9th through to the 13th of January. Come along to see and try on the complete range.
A'qto at the Jayco Bay Cycling Classic
2nd January, 2008
A'qto is a partial sponsor of the Geelong Mazda Team at the Jayco Bay Cycling Classic, which runs from the January 2nd to the 6th. The Geelong Mazda team features defending champion Mark renshaw, Rory Sutherland, Scott Davis, Charles Howlett and Rhys Pollack.
Photo of the team after race 1, Mark Renshaw is on the podium after coming in second and therefore absent.
Go to www.cyclingevents.com.au for details of races and results.
a’qto now stocked at Spoke(n) in St kilda
20th December, 2007
The boys at spoken have taken five styles of this summer’s range.
They include Stage 15, Chase, 1st, Round & Round and Race.
See the spoke(n) website for a brief review.
Spoke(n) are located at:
112-114 Carlisle Street, St Kilda
Melbourne. 03 9537 0522
Launch of the “Win the a’qto range for summer”
17th December, 2007
A very wet Saturday in Melbourne saw the launch at Cafe Racer of a competition that enables a’qto customers to win the entire a’qto range in their size. That means that you will win ten T-shirts, two collared Polo shirts and a musette with a value of $950.00.
All you have to do is purchase one shirt and you have a chance to win. If you purchase two shirts you have two chances to win and also receive a free musette.
To be draw on the final day of the Tour Down Under, Sunday the 27th of January 2008.
The winner will be notified via email and also posted up here.
